The Underground Library

Have you ever heard about the underground public library?

The Underground Library - Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries

Now that the internet is available almost anywhere, people are able to do “instant research” to learn about anything on their smartphones. The New York Public Library wants to remind New Yorkers that they are still a valuable resource, and a free service. NYPL wants to take your usual subway ads and make them into something fun and entertaining. They want to give New Yorkers something productive to do on the subway instead of their everyday people watching. New Yorkers will be given a free digital book sample to read on their way to work. Once finished they will be informed of the closest libraries so they could finish their story. Underground Library is a fictional student campaign, thought up by Max Pilwat, Keri Tan and Ferdi Rodriguez, three Miami Ad School students. This video explains how the campaign would work if it were adopted by the client.

Agency: Miami Ad School
Art Directors: Keri Tan & Max Pilwat
Copywriter: Ferdi Rodriguez

http://vimeo.com/58161297

Watch the video here!

http://vimeo.com/keritan/the-underground-library

Now, let´s complete the audio script:

Ever since the __________ of the internet the use of public __________ has been on a decline. Now with the __________ of smart devices people can learn about anything, anywhere, well, almost anywhere… Since the internet __________ does not work __________ we are going to __________ new Yorkers back to the library by __________ them books to read on the subway.

When __________ see the underground library placement they will prompt to activate near field communication technology to download a sample of the __________ bestsellers on their smart devices. Passengers will __________ ten pages, just enough to keep them __________ during their commute. When they finish, they will get a __________ that they can continue reading the book for __________ at the New York Public library.

Send me your answers together with your opinion about this idea by e-mail.

 See you!